Sunday, November 9, 2008

Tangible Enthusiasm

On a recent wine tasting trip out to Coonawarra (think Australian Sideways), I ended up at Rymills - a nice modern building with a viewing deck over part of their vineyard.

After tasting some typically great Cab Sauv and a surprisingly coiffable Sauv Blanc, I decided on the ideal mixed case. The guy who was manning the cellar door sales was this great old guy, full off insight and armed with more than a little cynicism.

So after insisting he'd walk the case out to the car for us, he thanked us for visiting and for our "Tangible Enthusiasm", ie. actually purchasing something and not just drinking a load of free samples.

Brilliant.

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