brand tvc introduces central concept "my phone knows everything about me" and the main characters...
http://uk.youtube.com/watch?v=K7K7NvxnnfI
web video (from stills)...
http://www.scaryideas.com/video/8933/
anna's facebook...
http://www.new.facebook.com/pages/Anna-Randall/57295095008
voyeuristically look through the characters life via their phone...
http://annasphone.com/ --> http://www.somebodyelsesphone.com/anna/
think the whole thing is really well written - the language really fits the audience.
plus it's a nice way of creating a short-format digital media soap opera.
tv works really well when it's just an entertainment teaser with more detail in short & digestible pieces online. plus the potential for 2 way story development through user interaction is really interesting.
wonder how long before a tv content creator creates a proper tv show using the same core concept?
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