MCs are to DJs what are tits are to a bull.

I listen to a decent amount of electronic music - drum'n'bass, dubstep, minimal, electro, dark... As a result, I download loads of mixes.

But I've yet to figure out what purpose the damned MCs serve. Whether I'm at the gig, or just on my iPod, MCs are just plain annoying. I'll eat my hat if someone can show me a mix where the MC actually makes it better.

Web vs Books: The Road to Victory

http://news.bbc.co.uk/2/hi/health/7667610.stm
Use it or lose it.
Love it.

But remember, every day you live, it gets harder to use the damn t'Interwebs:
http://www.useit.com/alertbox/middle-aged-users.html

And like Peter Gibbons says:
http://uk.youtube.com/watch?v=-81WdyD-8Ro
"Each day that you see me... It's the worst day of my life."

Nokia 7610 Supernova Campaign

brand tvc introduces central concept "my phone knows everything about me" and the main characters...
http://uk.youtube.com/watch?v=K7K7NvxnnfI

web video (from stills)...
http://www.scaryideas.com/video/8933/

anna's facebook...
http://www.new.facebook.com/pages/Anna-Randall/57295095008

voyeuristically look through the characters life via their phone...
http://annasphone.com/ --> http://www.somebodyelsesphone.com/anna/

think the whole thing is really well written - the language really fits the audience.
plus it's a nice way of creating a short-format digital media soap opera.
tv works really well when it's just an entertainment teaser with more detail in short & digestible pieces online. plus the potential for 2 way story development through user interaction is really interesting.

wonder how long before a tv content creator creates a proper tv show using the same core concept?